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I choose the right loan

Remove the guesswork.

Fighting your corner in:

We're empowering the UK to choose wisely when it comes to money.

So smooth

Very simple application with no hassle and totally stress free and all done in super quick time.

Mark, 06 July 2022


Why Choose Wisely?

Choose Wisely allows you compare suitable financial products, regardless of your situation. We don't use any stuffy financial jargon, we are fully authorised by the FCA and we don't charge a penny. So know where you stand, compare your options and Choose Wisely.

How do we make money?

Choose Wisely is completely free for customers to use. We make our money by receiving a commission from lenders or other introducers/brokers if a customer enters into a financial agreement following an introduction through this website.

How long have we existed?

We've been helping UK consumers Choose Wisely since 2013.

Who are we regulated by?

Choose Wisely is authorised and regulated by the Financial Conduct Authority, firm reference number 730574 and is registered with the Information Commissioner’s Office number Z3106681

You're in charge.

If finances are tight, arm yourself with the tools and knowledge to take back control.

Money for the many. help us, help you.

When it comes to money, those who need it most are more likely to be turned away.

money for the many

This is going to change.

Worried About Debt?

Help is on hand to get you back on track.