Straightforward price comparison.

The quickest way to find the right loan.

Representative 49.9% APR. Representative Example: If you borrow £1,000 over 12 months at a representative rate of 49.9% APR and an annual interest rate of 49.9% (variable), you would pay 12 monthly instalments of £103.06. The total charge for credit will be £236.72 and the total amount payable will be £1236.72.

A simple way of comparing important things.


No ads, no jargon, no spam; just a really simple way of comparing important things.

For the people.

Comprehensive product data and customer reviews to help you to choose the right product.

Extraordinary price comparison.

The same quality of experience you’d expect from the big 4 comparison sites but with the ordinary everyday credit and banking products you need.

Choose Wisely is a free to use financial price comparison site. Here you’ll find a range of everyday credit and banking products including bank accounts, credit cards, loans, prepaid cards and small business loans.

We pride ourselves in delivering straightforward price comparison tools that are simple to use and easy to understand. But price is just one of several important factors you should consider when choosing a financial product. So not only will you find comprehensive pricing information on our comparison tables but you’ll also find in-depth product data, customer reviews and our unique consumer friendliness rating, OPTIOSCORE.

We aim to provide you with the same quality of experience you’d expect on one of the big comparison websites, but we’ll never let our relationship affect the order of our tables, we’ll keep our website advert and jargon free, we won’t send you spam and we’ll never ever give your data to anyone else.

Look before you leap

Use our extensive library of financial products to make sure you have all the facts before you take the plunge.

What our customers say.

Excellent choice if you need a loan. Great customer service and even a follow up email. Will definitely be using again if I need to.

- Theresa Brogan,

Very easy process, saved having to search individual companies, enabled me to choose the loan provider that suited my needs

- Stephen,

Excellent service, I received my loan an hour later from a reputable and trustworthy company Thanks so much!!

- Monica,

Really easy to use website. Great to get emails asking if they had found you the right product and if not gave you more ideas

- Sharon Cassidy,