Founded in May of 2013 and based in Bournemouth on the south coast of the UK, Choose Wisely is a trusted, free to use price comparison website for people who find it difficult to know which personal finance product suits them the best. That might be because they've got a poor credit history or no credit history; it might be because they find mainstream price comparison websites confusing or difficult to use; or it might just be because they prefer to use simple, straightforward comparison and to be able to rely on a source they can trust.
Whether it's a bank account, credit card, loan, prepaid card or small business loan, Choose Wisely not only connects people to comprehensive pricing information but in-depth product data, consumer reviews and unique customer friendliness ratings too. No ads, no jargon, no spam. no pensions, no ISAs, no investments. Just a really simple way of comparing important things.
Choose Wisely is staffed by a diverse team of engineers, creatives and product people who share the common belief that identifying the right finance product shouldn't be difficult, consumers should be empowered with the information they need to make the right choice and that quality price comparison experiences should be available to everyone. If you share those beliefs and you're interested in joining us on our mission.
Choose Wisely's recruitment is carried out by our parent company, Ratio. Check out our current vacancies here.
The Choose Wisely website is built and maintained by Choose Wisely Limited. Choose Wisely is authorised and regulated by the Financial Conduct Authority as a credit broker not a lender, firm reference number 730574.Choose Wisely is also registered with the Information Commisioner's Office Z3106681. Choose Wisely is registered at Walton House, Richmond Hill, Bournemouth BH2 6EX, Company Number 07580462.
Co-Founder & Chief Operating Officer
Tara Mussell is co-founder and COO of Choose Wisely, serving on the Board of Directors and as an executive team member. An entrepreneur from an early age, Choose Wisely’s groundbreaking service began as an initiative of Tara’s Business Change team, instantly creating a new alternative to loan brokers and lead generators for thousands of people around the UK. Tara is an active public speaker providing thought leadership about both entrepreneurship and building a high-growth digital businesses, and has received numerous distinctions in recognition for her achievements as a female entreprenuer, including inclusion in the 2016 Women FinTech Powerlist.
Co-Founder & Chief Executive Officer
Marc Biles co-founded the firm and has stood as CEO since its launch. He drives the company’s vision, strategy and growth as it provides simple ways to compare important things and changes the lives of its growing community of customers. Under Marc’s leadership, Choose Wisely stands at the forefront of the non-status price comparison sector, and has expanded to match ~2 million consumers with personal finance products each month.